How to Become a Freelance Social Media Manager in 4 Easy Steps

Nearly half of the world's population uses social media.

This stat alone is enough to tell us that social media platforms are a goldmine in marketing.

Over 90% of marketers use social media to attract business.

Here's the problem: Only 15% are confident in their execution.

If you have ever considered becoming a social media manager freelance, now is the time.

Many small business owners already have a lot on their plates. They will be happy to let you manage their social media accounts.

The best part is that most don't require a degree.

This article may be helpful if you are interested in becoming a social media manager freelance.

Let's get started.

• 1. Learn Social Media Marketing

While most businesses don't require marketing degrees, that doesn't necessarily mean everyone is qualified.

There are many things you can still learn, and most of them will only be learned through your own experiences.

First, excellent communication skills are crucial, especially since we're discussing social media.

To have meaningful interactions with your audience and to treat them right, you'll need to be able to communicate effectively with them.

It is important to keep the tone and voice consistent with the brand you are working with. You could lose potential customers if your branding is inconsistent.

You will also need to be able to talk about the right topics. If your posts aren't engaging users, there's no point to social media marketing.

A social media manager must also have data analysis skills. To maximize your posts' efficiency, you will need to collect data and test them against other users.

Any digital marketing company will tell ya that creativity is the most important thing.

Unique posts can not only help your business get in the limelight, but they will also make you stand out from the rest.

There are many online courses that you can study, such as Social Media Marketing Mastery or Learn Social Media In 2 Minutes Per Day.

These are two great options for beginners. These two are great for beginners.

• 2. Be Your Own First Client

Now that you have some tips and tricks for social media marketing, it is time to start building a following.

As we have said, experience is the best way to learn. It's a good idea to experiment with different clients before you start looking for them.

This is your test ground. You can't prove what you have done in the past, and no business will consider you serious.

Try experimenting with different social media platforms to find what you love the most. Each one is different.

Pinterest and Instagram are great places to showcase products and services through images. Many news sites and politicians are looking for social media managers to hire on Twitter. Facebook is one of the more difficult platforms because you will need to post frequently, create viral content and run ads.

Second, social media management includes many services such as paid advertising, content creation and profile creation or customer service. Even business owners can be trained to manage their own accounts.

While you don't need to be an expert in every aspect of social media management, it is important to try your hand at all aspects. This will help you discover what you are best at.

• 3. Set Up Your Website

Once you have some experience, it is time to start your freelancing company.

First, create a website. It doesn't need to be complicated. It is mainly a place for potential customers to learn more about you, and see what you have to offer.

However, a WordPress site should not be complicated to create or use website builders such as Wix.

The next step is to locate your market place.

Start by choosing the platform that you are most interested in. While you can always expand your freelance career to other platforms later, it is best to start with one platform.

Next, you will need to list your services. You don't necessarily have to be a social media manager. Based on your experience, choose the services you are the most proficient at.

Consider researching the prices of other social media marketing companies.

You have the option of being paid per hour or creating a package that includes specific tasks.

Beginners typically charge $15/hour for hourly work. A monthly plan with six Facebook posts per day may cost you $250/month.

You should adjust your pricing to reflect the platforms you use, the services that you offer, and your experience.

• 4. Find Your First Clients

You're now ready to start looking for your first clients.

This might take some time. If you are having trouble, don't be discouraged. You will eventually find someone you can work with if you persevere. Once you have some experience, you will be able to attract more clients.

Browse through freelance websites to get started. Many people are looking for work on platforms such as Fiverr, PeoplePerHour or Upwork.

Outreach is another way to find potential clients. Here, you'll contact small businesses, magazines, blogs, etc., via email.

Your emails must be professional. Make each email unique and not send the same message to everyone.

HubSpot Sales tools are also good options. This will allow you to monitor the open rate of your email, which will help you see what's working well and what isn't.

You can increase your chances of receiving a response by contacting businesses that may need your services such as digital marketing agencies or SEO companies. It is possible to team up with other social media managers.

Consider writing guest posts on B2B websites about a topic related to your niche. You might be able to attract people who are interested in your services by displaying your knowledge.